How to sign 24,000 km of trail?
The Trans Canada Trail (TCT) presented us with a unique challenge: how do you sign the longest trail in the world? What if that trail is not a single entity, but owned and managed by hundreds of stakeholders, including private owners, volunteers, and municipal, provincial and federal governments and agencies?
Inspired by other long-distance trails, such as the Camino de Santiago (Spain) and the Appalachian Trail (USA), we advised the TCT to make better use of the biggest marketing asset it has—the trail itself—to inspire people. Signs should make trail users feel like they are travelling on the longest trail in the world, no matter where they are: urban, suburban, rural, or way out in the vast Canadian wilderness.
Our signage strategy was adopted as TCT policy in 2015.
strategy, branding, wayfinding, graphic design
Trans Canada Trail
Canada, Coast to Coast to Coast
24,000 km trail
Photo: [banner] courtesy of Trans Canada Trail.